Business Model

The foundations of our business model

Best in class innovation

  • In products, platform and service
  • Connecting our technical platform, industry knowledge and community to accelerate better health



Quality, compliance, reliability

  • Gold standard partner selection
  • 99.9% supplier score from leading UK retailer
  • Healthcare Inspectorate Wales accreditation (Wales’ equivalent of Care Quality Commission)
  • Products curated and selected by our Scientific Advisory Board

Accessibility and customer-first

  • Handholding the customer every step of the way
  • Continued care and support post-testing
  • Enabling customers to have complete visibility of their health



We’re lean, dynamic and constantly evolving to improve

  • Our continual consumer feedback loop ensures comments and experiences come straight into the business to create improved solutions to problems
  • We’re building a talented team with passion for our long-term goals
  • Our aim to disrupt the healthcare space will bring many benefits through the evolution of consumer healthcare

Consumer home testing landscape

The current climate provides a strong environment for a new way of encouraging our audience to manage their health proactively.