Business Model | MyHealthChecked plc

Business Model

The foundations of our business model

Best in class innovation

In products, platform and service

Connecting our technical platform, industry knowledge and community to accelerate better health

Quality, compliance, reliability

Gold standard partner selection

99.9% supplier score from leading UK retailer

Healthcare Inspectorate Wales accreditation (Wales’ equivalent of Care Quality Commission)

Products curated and selected by our Scientific Advisory Board

Accessibility and customer-first

Handholding the customer every step of the way

Continued care and support post-testing

Enabling customers to have complete visibility of their health

We’re lean, dynamic and constantly evolving to improve

Our continual consumer feedback loop ensures comments and experiences come straight into the business to create improved solutions to problems

We’re building a talented team with passion for our long-term goals

Our aim to disrupt the healthcare space will bring many benefits through the evolution of consumer healthcare

Consumer home testing landscape

The current climate provides a strong environment for a new way of encouraging our audience to manage their health proactively.

We’re living in an instant world – the expectation for waiting times is changing

Familiarity with self testing post COVID-19 is prevalent - 84-88% were comfortable taking a variety of self-tests

SOURCE: MyHealthChecked, Internal research of 2000 participants, February 2022

There’s appetite for individuals to have more control and visibility over their health

SOURCE: NHS, Long Term Plan, 2019

The home testing market is growing– it’s projected to reach $45.58bn by 2031

SOURCE: Allied Market Research Nov 2022, At-Home Testing Market Research 2031, Author(s) : Vikita T, Shubham S , Onkar S)

There’s opportunity to support Healthcare Professionals with their workload - NHS spends £1.8bn on testing in primary care per year

SOURCE: Elwenspoek et al, BMC Family Practice, 2020

Routes to market

All our business activity is currently underpinned by two distinct routes to market:

B2B2C

By building strong relationships with leading retail partners who share our mission

This structure enables us to create long-term value for all our stakeholders- consumers, business partners, employees, communities and shareholders.

Direct to consumer

Via our dedicated consumer website myhealthchecked.com