Business Model

The foundations of our business model

Best in class innovation

  • In products, platform and service
  • Connecting our technical platform, industry knowledge and community to accelerate better health

 

 

Quality, compliance, reliability

  • Gold standard partner selection
  • 99.9% supplier score from leading UK retailer
  • Healthcare Inspectorate Wales accreditation (Wales’ equivalent of Care Quality Commission)
  • Products curated and selected by our Scientific Advisory Board

Accessibility and customer-first
 

  • Handholding the customer every step of the way
  • Continued care and support post-testing
  • Enabling customers to have complete visibility of their health

 


 

We’re lean, dynamic and constantly evolving to improve

  • Our continual consumer feedback loop ensures comments and experiences come straight into the business to create improved solutions to problems
  • We’re building a talented team with passion for our long-term goals
  • Our aim to disrupt the healthcare space will bring many benefits through the evolution of consumer healthcare

Consumer home testing landscape

The current climate provides a strong environment for a new way of encouraging our audience to manage their health proactively.

 

We’re living in an instant world – the expectation for waiting times is changing

 

Familiarity with self testing post COVID-19 is prevalent - 84-88% were comfortable taking a variety of self-tests

SOURCE: MyHealthChecked, Internal research of 2000 participants, February 2022

 

There’s appetite for individuals to have more control and visibility over their health

SOURCE: NHS, Long Term Plan, 2019

 

The home testing market is growing– it’s projected to reach $45.58bn by 2031

SOURCE: Allied Market Research Nov 2022, At-Home Testing Market Research 2031, Author(s) : Vikita T, Shubham S , Onkar S)

There’s opportunity to support Healthcare Professionals with their workload - NHS spends £1.8bn on testing in primary care per year

SOURCE: Elwenspoek et al, BMC Family Practice, 2020

Routes to market

All our business activity is currently underpinned by two distinct routes to market:

B2B2C

  • By building strong relationships with leading retail partners who share our mission

This structure enables us to create long-term value for all our stakeholders- consumers, business partners, employees, communities and shareholders.

Direct to consumer

  • Via our dedicated consumer website myhealthchecked.com